CUSTOMER SATISFACTION STUDIES

Customer's opinion analysis is important and useful for creating and updating the customer service standard. Making decisions on how to enhance customer loyalty and address other topical issues related to customer service. This research also provides an opportunity to know more about the typical customer of Your company. This helps to make the various marketing decisions more accurate.

This study is aimed at finding out what part of the customers are "promoters", i.e. they tend to recommend the company's products or services, and what part – "reproachers", i.e. they are reluctant to recommend the company or tend to express their dissatisfaction with the services provided by the company or the products it produces. The higher the positive indicator, the greater the potential the company needs to grow and develop, since in addition to traditional advertising and marketing tools, it is advertised word of mouth, which undoubtedly has a significant impact on the company's sales and the number of customers.