PREPARING FOR AN EXHIBITION IS A RESPONSIBLE PROCESS
Exhibition – a unique chance for Your potential customer to see, hear, touch or test Your product or service. Participating an exhibition is one of the best ways to introduce a product or showcase your service to a large number of interested potential customers. Nine out of ten exhibition visitors decide to purchase a particular product or service right at these specialized exhibitions.
Important things preparing for an exhibition
[BEFORE THE EXHIBITION] What exhibition are you going to participate in? What is important to find out from the organizers of the exhibition?
[PREPARATION PHASE] What is important to find out? What budget to allocate? What do you want to achieve by participating in the exhibition?
[Stand] What is important to pay attention to? What kind of stand should be to be convenient for both you and the visitors?
[DURING THE EXHIBITION] What is important to learn and know? How should stand staff behave? What rules should be followed during the exhibition?
[AFTER THE EXHIBITION] What steps are important to take after the exhibition? How to properly provide feedback to your potential customers?