Social media – expensive pleasure

Do you feel uncomfortable when your phone is discharged because you might miss an important call or because you're offline?

This time we want to share our thoughts on social networks and their benefits for sales. Of course, proper and targeted communication on Facebook, LinkedIn, Instagram or other platforms helps, but without a positive influence we can also see negative consequences. Many can't imagine their vacation without posts on their Instagram account, others can no longer start eating until they put a photo of their food on the Internet, others feel uncomfortable when they come to a meeting with friends without a phone. All these problems seem close, and at the same time distant, because we ourselves do not want to admit addiction to social networks. It doesn't matter if we like to just check the news feed, or occasionally press the "like" or "share" button, or maybe upload some kind of post. All this is good and beautiful in addition to our free time. There is another side to the medal.

Next to your phone?

Let's move from free time to the work environment. There is also a culture of social networks here – the marketing department develops a communication strategy, the sales department is looking for new contacts, analysts check traffic, and someone checks their profile picture. With the right use of social networks, they can become a work tool – especially back office. It is important not to abuse or succumb to Uncle Albert's relativity. Let's agree that the phone, as a working tool, must be nearby (both with and without social media accounts, but must). The question is how to deal with the people of the front . In this place, social networks are becoming a huge flaw. Phones are often too close. It is especially bad when the service personnel (seller) use the free time from customers by lurking on the phone and not noticing people passing by or entering the store. Is that a big problem? So.

Retail basis

What is the retail trade we know of all, but what is important to you in the whole retail trade process is not. We would like to distinguish three main axes, which are important for successful trade:

1. Shop-location, installation, technology used, internal processes, etc.;
2. Product: Arrangement, supply, assortment, sellers ' knowledge of the product, etc.;
3. Seller – Sales process, sales strategy, customer service, etc.

The three reference things without which (in the case of a physical store) will not happen for sale. But the highest for everything? Yes right. Client. His opinion, his recommendation, his attitude and his emotion. It turns back into social networks. Nowadays, the scattering of error is extremely fast and painful. Consumers are willingly reporting inappropriate behaviour, inadequate service or faulty service to their social accounts and then an unstoppable carousel begins. The consequences may be very terrible.

Hide the phone

When walking through large (and especially small) shopping centers, points, islets – notice the behavior of the service personnel. Notice what they do before they communicate with customers. Facebook, Instagram, Snapchat and all the other social goodies rejoice in their hands. If this is the employer's motivational measure – willpower, but if it is an abuse during work – one should be concerned. Every person who enters your store or passes by is a potential customer. Every unnamed person is a potentially lost sale. And if the employee is not motivated by the possibility to use Facebook during work – then every minute on the phone – direct losses to the company. Social media is an expensive pleasure until it brings benefits.

Check

Are your employees guided by sales standards? Do you use the knowledge acquired in the sales training? Do you notice the customers and smile? Check is easy and useful.

During a mystery shopper study we'll help you know how much your social media costs.

http://www.prosales.lt/slapto-pirkejo-tyrimai/

Don't Stop happy customers!